As there are no regulations or legal obligations for advertising organic or natural skincare products, it is reasonable to assume that companies actually lie to consumers when they proclaim 'natural' 'organic' and 'chemical-free'.

They claim their range of products are natural but boldly list ingredients with names difficult to pronounce. I have the image of bubbling test tubes that are likely to be the result of concoctions from the mad professor's laboratory.

Natural is perceived as being close to nature and certified organic ingredients are those that have been raised, harvested, processed, stored and packaged with an audit trail through out the entire life of the substance. This method can be considered true green skin care as the manufacturers who have taken the trouble to certify their products, will be aware of energy and carbon foot print issues when developing their range.

A Certified Organic ingredient has a guarantee from an independent third party governing body ensuring such a claim. Natural, certified organic ingredients are extracted with little processing, no heat to destroy the beneficial and often healing properties and certainly would not use chemicals in the process.